The following quote got me thinking not only about attaching the label "christian" to a business venture but also the commitment we make to God and the world when we give ourselves this label. The entire article cited below is really inspiring, we hope you enjoy it.

"I've always been a little bit leery of putting 'Christian' as a tagline for anything. If you're going to attach the name of Christ onto something, then you'd better have thought about it for a long time and really feel like that particular product, whether it's a CD or a church or whatever, is worthy of that name."

Jon Foreman of Switchfoot as quoted in christianitytoday.com
http://http://www.christianitytoday.com/music/interviews/2006/switchfoot-1106.html